Words can say so much (or so little). Bring your brand to life with copy that is pure eye candy. We will work with you to craft compelling and engaging content that is a credit to your company. From the smallest details to the big picture, we will make sure your story is a great read from beginning to end.

We are content providers and creative thinkers with over 20 years experience in journalism and copywriting. Our work has featured locally, nationally and internationally. Each commission has a story all of its own and telling that story is what we are all about.

Copywriting

We are content providers. In other words, we provide content in whatever format you require including but not limited to: website copy, newsletters, blog posts, social media content, brochures, product descriptions, scripts, letters.

editing

From a book to a blog we can edit your work to make it just right. We enjoy working closely with our clients to ensure we capture exactly what you need to say and how, so that your voice rings true and your message comes across loud and clear.

product descriptions

Whether you are a beauty brand, an event lighting specialist or a leading maker of cardboard packaging we can convert your product into text via concise, clear, easy to read and to understand product descriptions.

Newsletters

Give us your news and we’ll turn it into a bespoke newsletter. We can produce newsletters for an internal or external audience, whether online or in print. Spreading the news of your achievements, your personnel movers and shakers or the projects you’re most proud of can do wonders to boost your brand. Read all about it!
 

website copy

First impressions count. You want your website to look amazing with copy that sings with clarity and passion. You don’t want spelling mistakes and grammar gaffes.

We write, edit and proofread your website to perfection.

proofreading

Esther is a qualified proofreader and member of the Society for Editors and Proofreaders (SfEP). If you are too busy to be going over copy with a fine-tooth comb or want the confidence of knowing your business is sending out spotlessly clean copy without a typo or grammatical error to be seen, she will take care of it.

marketing materials

This covers a lot of ground but really, if you have something that needs to be written to support your business, including press releases, why not harness our skills while you concentrate on doing what you do best?

After all, words are our superpower.

blog posts

Regular blog posts keep your website looking fresh and up-to-date and are vital for boosting your SEO rating. Not to mention providing regular visitors to the site with something new and exciting to read. The trouble is they can be time-consuming to craft. Let us take the strain: we will work closely with you to bring your ideas to well-written life.

clare austin

After gaining an English degree, Clare worked as a fashion and beauty journalist for Her World, the biggest-selling women’s magazine in Singapore. She later established her own company, Clare Austin Ink, working as a freelance writer and editor for titles such as The Straits Times, Elle and Harper’s Bazaar. Following a move to Bangkok, Clare worked as a Contributing Editor for The Bangkok Post.

Clare was previously Associate Editor at The Moodie Davitt Report, writing on beauty for the travel retail industry.

During the course of her career, Clare has interviewed a range of prominent figures from business leaders such as Shiseido CEO Masahiko Uotani and The Body Shop Founder Dame Anita Roddick to fashion and beauty leaders including Sir Paul Smith and Francois Nars.

Work and family share space with practicing yoga (for the body) and studying Latin ( for the mind).

esther barron

A degree in journalism set Esther on an exciting journey into the fast-paced world of news reporting. After freelancing for BBC local radio stations, Esther moved into print journalism working as a reporter for daily and weekly newspapers in Gloucestershire, including the Stroud News & Journal and the Gloucestershire Echo. As well as news articles, she also wrote arts and fashion pieces, advertising copy, business-features and in-depth interviews.

The buzz of the newsroom and the thrill of a breaking story inspired her to later become News Editor of the Wilts & Gloucestershire Standard.

Esther now works as a copywriter and proofreader and is a member of the Society for Editors and Proofreaders (SfEP).

Away from her desk and family life she endeavours to brush up on her French conversational skills and enjoys literary gatherings with fellow book clubbers.

STUDIO NASH

“Finding the right tone of voice for any brand requires the perfect balance of art and science, understanding the character, personality and aspiration of the company involved. The Writing Collective are experts in this area and worked closely with us at Studio Nash to represent the sentiment and emotion of every verbal piece. Clare and Esther complement each other perfectly as talented writers, combining creative storytelling with meticulous crafting. In addition, they are really nice people to collaborate with, which makes work so much more enjoyable.”

Maya Whitehead-Nash, Creative Director, Studio Nash

Beehive Illustration

“The Writing Collective has been a great addition to our team. They write excellent copy for our regular newsletters, giving them a professional polish. The ideas they come up with are great, deadlines are always met, and I am very happy with the copy they write for us. I can highly recommend The Writing Collective.”

Paul Beebee, Managing Director, Beehive Illustration

ANi skincare

“The Writing Collective are talented writers and delivered exactly what I asked for. They responded to my vision of how I wanted my website to read and wrote it into reality. They are very easy to work with and I’d highly recommend their writing services.”

Joanna Walker, Founder, ANI Skincare

JR Centrepieces

“We used The Writing Collective to rewrite our website and produce quarterly blogs and I am happy to say they were great. They quickly understood how our business worked and provided ideas and enthusiasm that previous run of the mill SEO companies had not offered. Excellent marketing advice together with beautifully written text was well received. I would not hesitate to recommend them to anyone and will be using them again in the future.”

James Barron, Director, JR Centrepieces

teena ackary

“Clare and Esther provided proofreading services for a book I wrote, The Art of Walking & The Importance of Sitting: a memoir of my walking experiences. I wanted to find someone who could empathise with the content and the intention, someone who would be prepared to give an opinion on chapter order and readability as well as the technicalities of correctness of grammar, spelling and punctuation. When I met Clare and Esther I was convinced they were the right people for the job. I am very happy with the way we worked together. They are magicians actually! They were able to look at the text with an outsider’s view whilst making an empathetic connection to the content. They provided the feedback efficiently, clearly, on schedule and on budget. Highly recommended. I hope we can work together again in the future. ”

Teena Ackary, Writer, Walker, Potter www.lifeisawalk.com